Types Of Licensing Agreement

Nestlé (the licensee) has agreed to pay US$7.15 billion in cash to Starbucks (the licensor) for exclusive rights to sell Starbucks products (single serve coffee, tea, bapped beans, etc.) worldwide through Nestlé`s global distribution network. In addition, Starbucks receives royalties for prepackaged coffees and teas sold by Nestlé….

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